Delo Group, the largest transportation and logistics holding company in Russia, introduces its innovative marketing solution for the clients of the Group – interactive mobile app that presents the Group’s assets. The app is available in two versions – the website desktop version for laptops and computers and the mobile app for Android and iOS devices. The application allows the clients to learn about the Group in the animated 3D format in Russian and English – the key assets, business geography, services, financial and operational results.
The key objective was to create an easy access for the clients in Russia and abroad to the information about the Group and the services of its transportation-logistics assets – DeloPorts, GlobalPorts, Ruscon and TransContainer. The developers accounted for the most recent communication trends developing this marketing tool.
Specifically, the designed interface provides access to the key information about the Group:
Key business assets specifications.
3D animation of terminals’ operation processes.
Main services.
Business geography.
Shareholders.
Operational and financial information.
Information about the equipment and facilities.
Contact information.
“Currently the hard-copy information steps back to give way to the digitalized and interactive marketing tools. Following the modern trends, we launched the interactive version of the presentation about Delo Group. The key focus was to provide our potential clients with a clear knowledge about our businesses, the geography of operations, the terminals, and their capacities. I think the users will appreciate our approach. We intend to further develop the interactive communication with the Group’s clients in the framework of the current and future applications, improving the feature set and client services”, - said CEO of the Management Company “Delo” Igor Yakovenko.
The desktop version of the presentation is available at the official website, the mobile app – in AppStore and Google Play. One can learn about the features is the video-presentation.
About the Company
Delo Group is the largest transport and logistics holding in Russia, managing sea container terminals in the Azov-Black Sea, Baltic and Far Eastern basins, a network of railway container terminals, a fleet of containers and fitting platforms. The parent company of the Group is LLC MC Delo, 70% owned by the founder of the Group, Sergey Shishkarev, and 30% is owned by State Atomic Energy Corporation Rosatom.
The Group's stevedoring business includes DeloPorts holding and Global Ports, a leading container terminal operator. The transport and logistics business of the Group is made up of the multimodal transport operator Ruscon and the intermodal container operator TransContainer that owns and operates the largest fleet of containers and flatcars over the entire 1520 standard railway network.
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